Website FAQ’s

Welcome to the FAQ area.  Here we try to deal with common non-biased opinion on Web Design and Development.

If you have a question that you would like answered, please contact JPN IT Solutions Ltd via the information provided on the contact form and I would be delighted to add more content in this area.

General Information including Nominet Links

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Company Name (With .uk information)

  • .uk – Is a UK based name.
  • .co.uk – Is a UK based company name.
  • .com – Is a US / world wide based company.  These Domains sit in the USA.  Many people purchase these by mistake as they should purchase a .CO.UK domain name if they are a company based in the UK only.
  • .com with .co.uk – If you are a UK company that has a world wide presence, then you should concider a .com domian name extension and also purchase the .co.uk  Then with the .co.uk, place what is called a Forwarder on the extension so that anyone visiting .co.uk, will redirect to the .com name, that is world wide known.
  • .uk – The .uk name is new and was introduced in June 2014.   If you own the .co.uk domain name extension, you have the right to register the .uk extension up until 10 June 2019.  After this date, anyone can register the .uk extension.  For further information in this area and the .uk extension, please visit the following site:   http://www.dotuklaunch.uk/

Organisation

  • .org.uk – Is a uk based organisation
  • .org is a world wide based organisation.
  • .org with .org.uk – If you require a world wide presence and are UK based, you should conciser purchasing both and placing a forwarder from the .org.uk to the .org site.

Ltd Company

Most companies at present remain with .CO.UK.  However, if you are a limited company, you may prefer a domain name extension that ends in .ltd.  They are normally more expensive than .co.uk and are

Company with a  Ltd / PLC & NET status

From Nominet

.ltd.uk

The domain for limited companies. This is a restricted SLD available to registrants who pass a test outlined in the Rules for the Registration and Use of Domain Names. The restrictions work with the system Companies House uses, and mean that companies should always be able to have a domain name which closely matches their company name – and has not already been taken.

.plc.uk

Just like .ltd.uk, this is a restricted SLD that can only be used by registrants able to meet the criteria set out in the Rules for the Registration and Use of Domain Names. The criteria are designed to work with the system used by Companies House. So companies should always be able to use a domain name closely matching their company name, which has not already been taken.

.net.uk

The restricted SLD domain for Internet Service Providers. Anyone who wishes to register a net.uk domain must meet criteria highlighted in the Rules for the Registration and Use of Domain Names. This means that .net.uk domains can take longer to issue than .co.uk and .org.uk domains, which are fully automated.

NOMINET

NOMINET was born in 1996 and took over management of the UK Domain registry

For further information in the areas above, please visit NOMINET at the follow  web site links:

http://www.nominet.uk/

http://www.nominet.uk/about/

http://www.nominet.uk/domains/about-domain-names/

http://www.nominet.uk/domains/our-domains/uk-domains/

Why Should I have a website?

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  • If you own a business, or if you would like a professional on-line presence, to better display yourself or a product, you should conciser purchasing some web hosting space and a Domain Name to compliment media sites such as Twitter, Facebook, Linked In or other media types of sites if you use these as well.
  • If your a professional person, you should look at creating a professional and non professional Facebook and Twitter account, so that anyone viewing your site and linking to your professional Facebook or Twitter page, sees you as a professional person and not someone that types randomly about their every day life experience.
  • A web site should compliment your business and should not necessarily be used as an only means to drive up revenue for your business.
  • It can host your CV or provide further information on you or your products and services if applicable.
  • You can use an (example) [email protected] or [email protected] site name / email address.
  • It can provide a showcase for your work.
  • A website is avalible 24/7 and 365 days of the year.
  • If applicable, you can use it to keep your customers informed from a business point of view and not via a non professional social media interface.

What Domain Name Should I Choose?

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Domain Names – A brief introductionIf you do not have a business name and require a website presence, you should consider a name aimed at your audience and their location.  Your name may therefore include your area location and or place where you practice or provide services.

Note: Unless your business is already established and registered as a company, use the guide below.

If you run a limited company and do not own an office or building that has the name displayed, but feel the company name would not be suitable for your services to be found easily online, consider purchasing two Domains.  One for the registered limited company and one for the name that you feel would be better found on-line.  Then with the company name, a forwarder would be put in place so that anyone typing your limited company name on-line would automatically forward to the website that is better found.  Note:  Bringing online two sites with identical data would see search engines penalize and stop indexing either one or both sites.

Guide Lines To Follow

  • Ensure that it is pronounceable and easy to spell.
  • Make it short.
  • Make it easy to type.
  • Target your audience and area. Consider using your location / area in part of the name.
  • Avoid numbers and hyphens
  • Avoid names that may infringe on another company (You may need to research this area)
  • Use an appropriate domain name extension. Typical examples:
  • .COM is a US based COMpany
  • .CO.UK is a UK based COmpany
  • Note: .CO.UK extensions have an added advantage of having just .UK available for purchasing (If you already own the .Co.UK

Mostly used and fairly well priced typical name extensions include:

  1. .uk : an abbreviation for UK company, commerce, and community.
  2. .com : an abbreviation for US company, commerce, and community. These Domains also sit in the US.  Many people purchase these by mistake as they should purchase a .CO.UK, if they are a company based in the UK only.
  3. .info : informational sites.
  4. .net : technical, Internet infrastructure sites.
  5. .org.uk : UK non-commercial organizations and nonprofits.
  6. .biz : business or commercial use, like e-commerce sites.
  7. .me.uk : is a UK blogs, resumes or personal sites.

 

Notes and other information:

  • .com with .co.uk – Consider both if you are a UK company that has a world wide presence. Then with the .co.uk, place what is called a Forwarder on the extension so that anyone visiting .co.uk, will redirect to them automatically to the .com name.
  • .uk – The .uk name is new and was introduced in June 2014.   If you own the .co.uk domain name extension, you have the right to register the .uk extension up until 10 June 2019.  After this date, anyone can register the .uk extension.  For further information in this area and the .uk extension, please visit the following site:  http://www.dotuklaunch.uk/
  • For medical websites, there are a variety of other Domain Name extensions, such as .dental, .clinic or .surgery. However, these extension costs are very high at the moment.
  • For further information on areas such as SEO; Pay Per Click, Nominet, Why Have A Website, please visit the FAQ area of JPN IT Solutions website.

I am still confused on what Domain Name to have?

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Choosing the correct Domain Names helps with SEO services and Indexing.

I manage a number of dental and medical websites and organisational ones.  Other websites follow similar rules to what is described on this page.

Organisational websites should be fairly straight forward to name as they should represent the organisations name.  They should also end with a .ORG.UK Domain Name extension.

Although Dentist; Surgery and Clinic Domain Name extensions are available, they are more expensive.  Most used is a .CO.UK extension, as they are company’s requiring a website.  An example of a CLINIC may be “rochesterhand.clinic”

When choosing a Domain Name, consider your audience and what they may be looking for on-line, then type that into a Google browser.

Hip Surgeon Example: If my profession was to provide hip surgery in Medway or Rochester, I know Rochester is a town and typing Rochester Hi shows no results for Hip.  I would therefore search for Medway Hip.  Typing this brings me the following predictive txt that people mostly search for at the time of writing this:

  • medway hospital hip replacement
  • hipercalorico midway

I could view this one of two ways.  People are either not searching for this topic and most content and information is only available at Medway Hospital, or it is a niche market that I could get into.

In this scenario, if my practice was not registered and the Domain was available. I would choose MedwayHipSurgeon.co.uk as my audience would be primarily Medway based.  Note: After the Domain is online, to gain exposure further afield, I would add keywords such as Medway Hip Surgeon, carrying our procedures in all Medway Towns, Kent and further afield ect.

Dentist Example: Searching for Rochester De shows people searching for

  • Rochester Dentist
  • Rochester Dental Clinic
  • Rochester Departures
  • Rochester Dental Practice

In this scenario, if my practice was not registered and the Domain was available. I would choose RochesterDentalClinic.co.uk

Keywords on pages:

This same scenario works with keywords and if you would like to be found using certain keywords.  An example may be “Rochester Dentist Tooth Extraction”  Typing “rochester dentist tooth e” shows emergency first and extraction second if typing Rochester dentist tooth ex. For my page keywords, I should consider adding something like “For emergency in and around Rochester and the Medway towns, including tooth extraction” ect.

SEO Point to note on indexing

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If your website is new, search engine indexing will take time and in some cases can take several months.  You will need to be patient and review your word content if need be.

If you are competing with other professionals providing similar content and information, you will need to look at improving your site in a number of areas.  Please see the FAQ SEO and improving indexing ranking:

If you are a small business and your keywords are added and you are not on the 1st page of google in several months, it may be that nobody is searching for those words.

Improve the ranking of a page for a specific keyword can take time and requires Google to notice the changes published on the page.

When carrying out this task, one area that aids is JPN IT Solutions requesting Google re-crawl the site page via Google Webmaster tools.

SEO and improving indexing ranking

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The purpose of this FAQ is to let you know what you can do to improve your ranking.  It excludes information on the site URL structure, robots.txt, stats reports, sitemaps, indexing, manual crawling information, broken link review, viruses and hack attacks.  JPN IT Solutions manage this area on and off throughout the year.

You may also want to look at the FAQ titled: SEO and making a website found using many “keywords” and FAQ SEO and media networking

Your Work

  • When your provide word content for your pages, you should accurately describe the page content and include variations of your target keyword in the relevant manor.  Avoid using the keyword many times, but instead use it appropriately.
  • Your website and word content should have ample relevant words and be unique.  You should avoid copying content from other peoples sites.
  • Your website should be interesting to the reader.
  • Consider promoting your website with the use of media networks.

Tips

If you open Google type a keyword and carry out research yourself to give you a better idea of how difficult your keyword is and what other options you have.  When carrying out this task look at these things:

  1. Are your expectations realistic? If your target keyword has high traffic, it also has a lot of competition. Can you compete with those websites?
  2. Look and review the pages that appear on the first search engine results page
  3. Note the suggestions for “related searches” at the bottom of the page

SEO and making a website found using many "keywords"

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This article should be read in conjunction with the FAQ SEO and improving indexing and ranking.

To be found by keywords, there are some simple guide lines that should be followed:

  • Your key words you would like to be found under should be including in a number of pages, but also relevant to your profession.  Pages should include high quality and keywords.

Tips Reminder:

If you open Google type a keyword and carry out research yourself to give you a better idea of how difficult your keyword is and what other options you have.  When carrying out this task look at these things:

  1. Are your expectations realistic? If your target keyword has high traffic, it also has a lot of competition. Can you compete with those websites?
  2. Look and review the pages that appear on the first search engine results page
  3. Note the suggestions for “related searches” at the bottom of the page

Further notes:

Consider your audience and what they may be looking for on-line, then type that into a Google browser.

Dentist Example 1: At the time of writing this, searching for Rochester De shows people searching for

  • Rochester Dentist
  • Rochester Dental Clinic
  • Rochester Departures
  • Rochester Dental Practice

I should therefore consider using some of the words above as Keyword in my website.

Dentist Example 2: Rochester Dentist Tooth Extraction”  Typing “rochester dentist tooth e” shows emergency first and extraction second if typing Rochester dentist tooth ex. Note: For my page keywords, I should consider adding something like “For emergency assistance in and around Rochester and the Medway towns, including tooth extraction” ect.

SEO and media networking (Facebook; Twitter; Google; Linked In; You Tube)

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Creating separate and independent media sites can aid with your SEO ranking and indexing.

When creating these services, they should remain separated from your personal life.

People connected to your media sites are not necessarily your target audience, nor might they be people that would purchase your product or interact with your pages.  However, they can influence your target audience.

If using thee services, your aim is not necessarily to get business.  It is to improve your SEO and ranking, which in turn should lead to more sales.

Remember also, if using these services to gain further exposure, you will need to update the content on them.  You should conciser publishing at least one update per month on your social media accounts.

SEO should I buy several Domains for people to search for my services?

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There are no advantages of having several domain names and if anything, this can work against you if you bring them all online and have the same or similar wording on the site.  Search engines often only index one, if it sees the domains are similar in content.

Should I Pay For SEO Services

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JPN IT Solutions Ltd do not charge for SEO services.  In most cases, most Web Designers should be able to get your web site listed within the first page of a search engine with ease and at no real cost, most of the time with the correct Domain Name associated to your profession.

For further information on SEO services, please review the following Wikipedia article: Click Here For The Article

This article was also of interest and one that I would recommend a read if you are considering paying for SEO services: Click Here For The Article

I have also taken a clip from this article as follows:

Things You Should Be Suspicious of

  • Any discussion of SEO agencies and pricing isn’t complete without a few warnings. To help you guard against indiscriminate SEO agencies with unethical business practices, read and heed. Be suspicious of the following promises:
  • Guarantees. SEO firms generally can’t provide guarantees due to the constantly changing nature of the industry.
  • Instant results. True, some SEO tactics can get “instant results” by gaming the system. Be warned that these can hurt you in the long run. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.
  • #1 spot on Google. If an agency promises you the number one spot on Google, it sounds great. Hopefully, you’ll be able to get it. However, it’s not something that a firm can promise to hand over to you.
  • Costs lower than $750/month. When it comes to SEO, you aren’t shopping for the lowest price; you’re seeking the best level of service. Be wary of rock bottom prices or “unbelievable deals.”
  • Shady link building services. Link building is a crucial part of SEO. You can’t have a highly-ranked site without inbound links. But there’s a dark side of link building. Link trust is gaining importance to appear high in the rankings. Before you enter into an arrangement with an SEO agency for link building services, ensure that their link building services are ethical, white label services. You may even wish to ask them where they may be able to gain links for a business in your industry.

Should I Invest In Pay Per Click Services

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JPN IT Solutions Ltd do not use or recommend users using a Pay Per Click (PPC) service.  Unfortunately, PPC services can be open to fraud and can cost you money and lead to no real business leads.  For further information, please review these two Wikipedia articles:

Pay Per Click Wikiperdia Article

Click Fraud Wikipedia Article

Do You Provide Member or Client Access Websites

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Member or client access area or logins – Please discuss your requirements in this area.  Unless I am already supporting a member access area for you at the moment, I am sorry to report that I rarely offer or support member areas on websites.  In summary, this is where many people belong to a membership group and can onto a site and review member area pages.  In my experience they come with a number of problems.  Some include:

  • In my experience, member sites and areas get used less frequently as time goes on.
  • Passwords should conform to certain standards and include upper cases, lower case, numbers, slash keys and be complicated. Most members do not like this type of password as they can’t remember them.  As a result, a password reset is often required.
  • Members often forget their passwords and find it time consuming going through the hassle of obtaining a new one.
  • For password resets, a number of email providers often see these emails as Spam or Junk mail, which members tend not to check.
  • Member access sites require more management and maintenance, including constant updates with new member details; deletion and password issues.
  • When members have issues login in, proving it is an issue with the users device and not the website has proved challenging before. When users have issues, there is a requirement for the developer to confirm why their device does not work, which then requires a separate level of support with fixing the users device in areas such as requesting they take certain actions in their settings and defaults area of their device.
  • Websites I manage and maintain have certain hacking software. With member area sites, you need to reduce hacking software levels of protection, which leave the sites open to what is known as brute force attacks.
  • Even with complex password, the more users who have access, the bigger chance of back door access and hackers corrupting the site or putting injection code onto the site.
  • Hackers often see these sites as a challenge to get into, so they are attacked more using brute force software.

On a positive note, if you consider going with someone that provides member area access and logons, most of the issues above should not be much of a concern for you as most of these issues are developer related and the developer probably covers this in their costs.  Password complexity can also be reduced if the developer is happy to support this.  Also, should the site be hacked, restores can normally be carried out promptly and in most cases developers back their sites up  frequently.

Forms and Surveys are known as Scripting.  Hence the name in the link below.  In regards to surveys and forms I create, for examples and costing, please visit the link below.  If you have any issues accessing it, please let me know.

Alternatively, if you would just link to know the pricing, please visit the page on the top menu under Prices / Forms & Survey

http://www.jpnweb.co.uk/scripts 

Google & Removing and Updating a website page

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Your Website and removing content – If you are the owner of a website, removing and updating a page is a fairly straight forward  and requires your Google account and access to your web master data area.  In my opinion, this type of work should be carried out free of charge by your web master.

Removing the page however, may only be for a short period of time as search engines may re-index the page again for people to view.  To aid in this area thee are a few things that a person can do.

One option is to password protect the page.  Alternatively, with the aid of a small file called a Robot’s.txt you can also request Robots not to index certain parts of your web site and with the aid of a Sitemap (XML file sitting in the root directory), you could also neglect to mention certain pages in your site as well.  Although it is not guaranteed that Robots will respect your privacy in these areas.  Most of the time they do though.

Not Your Website

If you are not the owner of a website and you would like a search engine such as Google to remove a page with information about you on it, in May 2014 a new rule was introduced where people can request the removal of web pages. Here is the information on this: http://www.cnet.com/uk/news/you-can-now-ask-google-to-remove-links-about-you/

For further information from Google and the link removal page where you can input the request yourself, here is the link: https://support.google.com/legal/contact/lr_eudpa?product=websearch&hl=en

On a last note on this topic, also worth a read is this Wiki article – The Right To Be Forgotten – https://en.wikipedia.org/wiki/Right_to_be_forgotten

Can I add Google Reviews to my website?

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Google Reviews.  I infrequently get asked about adding Google Reviews to a website template.  If you are considering adding Google Reviews to your web site, you need to give further thought on if you can or can not.

Rather than add my views on the topic and pros and cons, I cam across this article post by  – author of http://blumenthals.com, who covers this topic in a little detail.  Please Click Here to be redirected off JPN IT Solutions and taken to BluMenthals website for the topic

A snippet from the page:

“Google reviews content is authored by our users. We would suggest that business owners ask for permission from the author of the content before re-using the review on a business’s website or elsewhere. Usage of the Google brand itself is covered by these permissions: http://www.google.com/permissions/.”

Bottom line, you can use the reviews legally with user permission but might get in trouble using Google trademarks without explicit permission. Although a take down order seems more likely than litigation. On the permissions page they note:

“All of our brand features are protected by applicable trademark, copyright and other intellectual property laws. If you would like to use any of our brand features on your website…you may need to receive permission from Google first”.

Do you provide Stat on who is seeing my website?

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Stats data is normally available on all websites and easily accessible and viewable by the client to review.

Cookies & The Law

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What are cookies?

Cookies are tiny text files stored on your computer when you visit certain web pages. Cookies can be used to track what pages you visit and to help improve websites and users use and experience of them.  If a web site uses cookies, you must inform users viewing your site of them and what they are and do, otherwise you could face a fine of up to five hundred thousand pounds.

For further information on cookies and the cookie law in the UK and EU, please review these links:

Wikipedia: Click Here

ICO.ORG.UK: Click Here

Cookiepedia: Click Here

Google Anaytics

To provide website visitors with the ability to prevent their data from being used by Google Analytics, Google has developed the Google Analytics opt out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js).

If you want to opt out, download and install the add-on for your web browser.

The Google Analytics opt out add-on is designed to be compatible with Chrome, Internet Explorer 8-11, Safari, Firefox and Opera. In order to function, the opt out add-on must be able to load and execute properly on your browser. For Internet Explorer, third-party cookies must be enabled. Learn more about the opt out and how to properly install the browser add-on.

Please select this link for further information in this area

https://tools.google.com/dlpage/gaoptout

Images and Copyright Protection

Are you copying images from people’s websites and using them on yours?

If the answer is yes then you are probably using copyright material.  Most images on-line are copyright protected and you are using someone’s material without paying for it.  Furthermore, most images can be purchased for between a few pounds and up to ten pounds and for peace of mind, why not purchase the image instead?

Note: Images are sometimes found and sold on multiple supplier sites.  If the image is expensive on one stock supplier’s site, it is worth looking at other suppliers for a cheaper version.

Finding who supplies the image:

If you see an interesting image that you would like to show on your website and you are not sure of where to purchase it from, here are some useful tips.  Note:  This is only available when using Google Chrome:

Via Google Chrome – Find the image.

Right Click on the Image that you like and select Search Google For Image.  A separate page will then appear showing you all places that Google can find the image being displayed.  This can be particular handy if you have an image of yourself displayed on a website and want to see if someone has stolen your face image for a dating website or some other reason.

Option One

If you are lucky, one of the images within the first several pages displayed on the Google results will direct you to the person who can supply the image.  This is normally an image stock supplier.

Option Two (Copyright or Author information Imbedded in the web page and not on display)

Image details can also be found in web page itself sometimes.  You may need to search a number of sites that display the images and find someone that has actually purchased it and displayed it in the correct manor to find the source to purchase it yourself.  To review this area, Open the website where the image can be seen and then Right Click on a blank area of the page and select View Page Source.  Once you have found the image name, details on the author may be found here.  Other times, instead of the author being displayed, the proper image name is displayed and this may include digits and wording.  Searching for the digits and wording will normally bring up the image and supplier details where the image can be purchased.

Author and Image Details

Note:  When purchasing the image, please ensure you read the license terms and conditions and what action you need to take, if any, in regards to displaying credit to the author.