SEO and making a website found using many "keywords" Topic Two - Using Google Keyword Planner

.

Googles Keyword Planning

To use Google’s Free Keyword Planning, you will need to log into Google Services.

The link for Google Keyword Planning is located here:

https://adwords.google.co.uk/KeywordPlanner

  • Sign into Ad Words
  • Select Find new keywords and get search volume data
  • Enter one of more of the following (Your product or service)
  • Enter your product or service in the box (Example Shoulder Surgery)
  • You may then select other items in this area that are self explanatory. For this example we will leave these blank.
  • Select Get Ideas
  • A list will now appear that can be exported as a spread sheet (CSV) and reviewed.
  • Using this list, look at what items you may want to consider adding into your website for keyword searches and improving your SEO scoring.

The list shows you who is searching for what words when search for the example Shoulder Surgery

In the example PDF file, we can see when people search for Shoulder Surgery, a typical word searched for includes “Rotator Cuff Tear”.  We can see that the average monthly searches for this condition is between 10k to 100k .  You should therefore consider adding this wording in an official manor on a page on your website.

Note:  You must use the wording in an official manor to explain something or a condition you treat.  Consider adding a paragraph on the topic.  Do not copy and paste wording from other peoples websites,  Doing so may see your website de-ranked by Google.

Content on your website should be unique to you and your profession.

To stop manipulation Google’s algorithms and software is changed frequently.

For further information on some of the core changes, please visit this external link https://moz.com/google-algorithm-change

PDF Download – Shoulder Surgery Example 

Website FAQ’s

Welcome to the FAQ area.  Here we try to deal with common non-biased opinion on Web Design and Development.

If you have a question that you would like answered, please contact JPN IT Solutions Ltd via the information provided on the contact form and I would be delighted to add more content in this area.

General Information including Nominet Links

.

Company Name (With .uk information)

  • .uk – Is a UK based name.
  • .co.uk – Is a UK based company name.
  • .com – Is a US / world wide based company.  These Domains sit in the USA.  Many people purchase these by mistake as they should purchase a .CO.UK domain name if they are a company based in the UK only.
  • .com with .co.uk – If you are a UK company that has a world wide presence, then you should concider a .com domian name extension and also purchase the .co.uk  Then with the .co.uk, place what is called a Forwarder on the extension so that anyone visiting .co.uk, will redirect to the .com name, that is world wide known.
  • .uk – The .uk name is new and was introduced in June 2014.   If you own the .co.uk domain name extension, you have the right to register the .uk extension up until 10 June 2019.  After this date, anyone can register the .uk extension.  For further information in this area and the .uk extension, please visit the following site:   http://www.dotuklaunch.uk/

Organisation

  • .org.uk – Is a uk based organisation
  • .org is a world wide based organisation.
  • .org with .org.uk – If you require a world wide presence and are UK based, you should conciser purchasing both and placing a forwarder from the .org.uk to the .org site.

Ltd Company

Most companies at present remain with .CO.UK.  However, if you are a limited company, you may prefer a domain name extension that ends in .ltd.  They are normally more expensive than .co.uk and are

Company with a  Ltd / PLC & NET status

From Nominet

.ltd.uk

The domain for limited companies. This is a restricted SLD available to registrants who pass a test outlined in the Rules for the Registration and Use of Domain Names. The restrictions work with the system Companies House uses, and mean that companies should always be able to have a domain name which closely matches their company name – and has not already been taken.

.plc.uk

Just like .ltd.uk, this is a restricted SLD that can only be used by registrants able to meet the criteria set out in the Rules for the Registration and Use of Domain Names. The criteria are designed to work with the system used by Companies House. So companies should always be able to use a domain name closely matching their company name, which has not already been taken.

.net.uk

The restricted SLD domain for Internet Service Providers. Anyone who wishes to register a net.uk domain must meet criteria highlighted in the Rules for the Registration and Use of Domain Names. This means that .net.uk domains can take longer to issue than .co.uk and .org.uk domains, which are fully automated.

NOMINET

NOMINET was born in 1996 and took over management of the UK Domain registry

For further information in the areas above, please visit NOMINET at the follow  web site links:

http://www.nominet.uk/

http://www.nominet.uk/about/

http://www.nominet.uk/domains/about-domain-names/

http://www.nominet.uk/domains/our-domains/uk-domains/

Why Should I have a website?

.

  • If you own a business, or if you would like a professional on-line presence, to better display yourself or a product, you should conciser purchasing some web hosting space and a Domain Name to compliment media sites such as Twitter, Facebook, Linked In or other media types of sites if you use these as well.
  • If your a professional person, you should look at creating a professional and non professional Facebook and Twitter account, so that anyone viewing your site and linking to your professional Facebook or Twitter page, sees you as a professional person and not someone that types randomly about their every day life experience.
  • A web site should compliment your business and should not necessarily be used as an only means to drive up revenue for your business.
  • It can host your CV or provide further information on you or your products and services if applicable.
  • You can use an (example) [email protected] or [email protected] site name / email address.
  • It can provide a showcase for your work.
  • Encountering no downtime, a website can be available 24/7 and 365 days of the year.
  • If applicable, you can use it to keep your customers informed from a business point of view and not via a non professional social media interface.

What Domain Name Should I Choose?

.

Domain Names – A brief introductionIf you do not have a business name and require a website presence, you should consider a name aimed at your audience and their location.  Your name may therefore include your area location and or place where you practice or provide services.

Note: Unless your business is already established and registered as a company, use the guide below.

If you run a limited company and do not own an office or building that has the name displayed, but feel the company name would not be suitable for your services to be found easily online, consider purchasing two Domains.  One for the registered limited company and one for the name that you feel would be better found on-line.  Then with the company name, a forwarder would be put in place so that anyone typing your limited company name on-line would automatically forward to the website that is better found.  Note:  Bringing online two sites with identical data would see search engines penalize and stop indexing either one or both sites.

Guide Lines To Follow

  • Ensure that it is pronounceable and easy to spell.
  • Make it short.
  • Make it easy to type.
  • Target your audience and area. Consider using your location / area in part of the name.
  • Avoid numbers and hyphens
  • Avoid names that may infringe on another company (You may need to research this area)
  • Use an appropriate domain name extension. Typical examples:
  • .COM is a US based COMpany
  • .CO.UK is a UK based COmpany
  • Note: .CO.UK extensions have an added advantage of having just .UK available for purchasing (If you already own the .Co.UK

Mostly used and fairly well priced typical name extensions include:

  1. .uk : an abbreviation for UK company, commerce, and community.
  2. .com : an abbreviation for US company, commerce, and community. These Domains also sit in the US.  Many people purchase these by mistake as they should purchase a .CO.UK, if they are a company based in the UK only.
  3. .info : informational sites.
  4. .net : technical, Internet infrastructure sites.
  5. .org.uk : UK non-commercial organizations and nonprofits.
  6. .biz : business or commercial use, like e-commerce sites.
  7. .me.uk : is a UK blogs, resumes or personal sites.

 

Notes and other information:

  • .com with .co.uk – Consider both if you are a UK company that has a world wide presence. Then with the .co.uk, place what is called a Forwarder on the extension so that anyone visiting .co.uk, will redirect to them automatically to the .com name.
  • .uk – The .uk name is new and was introduced in June 2014.   If you own the .co.uk domain name extension, you have the right to register the .uk extension up until 10 June 2019.  After this date, anyone can register the .uk extension.  For further information in this area and the .uk extension, please visit the following site:  http://www.dotuklaunch.uk/
  • For medical websites, there are a variety of other Domain Name extensions, such as .dental, .clinic or .surgery. However, these extension costs are very high at the moment.
  • For further information on areas such as SEO; Pay Per Click, Nominet, Why Have A Website, please visit the FAQ area of JPN IT Solutions website.

I am still confused on what Domain Name to have?

.

Choosing the correct Domain Names helps with SEO services and Indexing.

I manage a number of dental and medical websites and organisational ones.  Other websites follow similar rules to what is described on this page.

Organisational websites should be fairly straight forward to name as they should represent the organisations name.  They should also end with a .ORG.UK Domain Name extension.

Although Dentist; Surgery and Clinic Domain Name extensions are available, they are more expensive.  Most used is a .CO.UK extension, as they are company’s requiring a website.  An example of a CLINIC may be “rochesterhand.clinic”

When choosing a Domain Name, consider your audience and what they may be looking for on-line, then type that into a Google browser.

Hip Surgeon Example: If my profession was to provide hip surgery in Medway or Rochester, I know Rochester is a town and typing Rochester Hi shows no results for Hip.  I would therefore search for Medway Hip.  Typing this brings me the following predictive txt that people mostly search for at the time of writing this:

  • medway hospital hip replacement
  • hipercalorico midway

I could view this one of two ways.  People are either not searching for this topic and most content and information is only available at Medway Hospital, or it is a niche market that I could get into.

In this scenario, if my practice was not registered and the Domain was available. I would choose MedwayHipSurgeon.co.uk as my audience would be primarily Medway based.  Note: After the Domain is online, to gain exposure further afield, I would add keywords such as Medway Hip Surgeon, carrying our procedures in all Medway Towns, Kent and further afield ect.

Dentist Example: Searching for Rochester De shows people searching for

  • Rochester Dentist
  • Rochester Dental Clinic
  • Rochester Departures
  • Rochester Dental Practice

In this scenario, if my practice was not registered and the Domain was available. I would choose RochesterDentalClinic.co.uk

Keywords on pages:

This same scenario works with keywords and if you would like to be found using certain keywords.  An example may be “Rochester Dentist Tooth Extraction”  Typing “rochester dentist tooth e” shows emergency first and extraction second if typing Rochester dentist tooth ex. For my page keywords, I should consider adding something like “For emergency in and around Rochester and the Medway towns, including tooth extraction” ect.

Forms and Surveys are known as Scripting

Forms and Surveys are known as Scripting.  Hence the name in the link below.  In regards to surveys and forms I create, for examples and costing, please visit the link below.  If you have any issues accessing it, please let me know.

Alternatively, if you would just link to know the pricing, please visit the page on the top menu under Prices / Forms & Survey

http://www.jpnweb.co.uk/scripts 

SEO Point to note on indexing

.

If your website is new, search engine indexing will take time and in some cases can take several months.  You will need to be patient and review your word content if need be.

If you are competing with other professionals providing similar content and information, you will need to look at improving your site in a number of areas.  Please see the FAQ SEO and improving indexing ranking:

If you are a small business and your keywords are added and you are not on the 1st page of google in several months, it may be that nobody is searching for those words.

Improve the ranking of a page for a specific keyword can take time and requires Google to notice the changes published on the page.

When carrying out this task, one area that aids is JPN IT Solutions requesting Google re-crawl the site page via Google Webmaster tools.

SEO and improving indexing ranking

.

The purpose of this FAQ is to let you know what you can do to improve your ranking.  It excludes information on the site URL structure, robots.txt, stats reports, sitemaps, indexing, manual crawling information, broken link review, viruses and hack attacks.  JPN IT Solutions manage this area on and off throughout the year.

You may also want to look at the FAQ titled: SEO and making a website found using many “keywords” and FAQ SEO and media networking

Your Work

  • When your provide word content for your pages, you should accurately describe the page content and include variations of your target keyword in the relevant manor.  Avoid using the keyword many times, but instead use it appropriately.
  • Your website and word content should have ample relevant words and be unique.  You should avoid copying content from other peoples sites.
  • Your website should be interesting to the reader.
  • Consider promoting your website with the use of media networks.

Tips

If you open Google type a keyword and carry out research yourself to give you a better idea of how difficult your keyword is and what other options you have.  When carrying out this task look at these things:

  1. Are your expectations realistic? If your target keyword has high traffic, it also has a lot of competition. Can you compete with those websites?
  2. Look and review the pages that appear on the first search engine results page
  3. Note the suggestions for “related searches” at the bottom of the page

SEO and making a website found using many "keywords" Topic One

.

This article should be read in conjunction with the FAQ SEO and improving indexing and ranking.

To be found by keywords, there are some simple guide lines that should be followed:

  • Your key words you would like to be found under should be including in a number of pages, but also relevant to your profession.  Pages should include high quality and keywords.

Tips Reminder:

If you open Google type a keyword and carry out research yourself to give you a better idea of how difficult your keyword is and what other options you have.  When carrying out this task look at these things:

  1. Are your expectations realistic? If your target keyword has high traffic, it also has a lot of competition. Can you compete with those websites?
  2. Look and review the pages that appear on the first search engine results page
  3. Note the suggestions for “related searches” at the bottom of the page

Further notes:

Consider your audience and what they may be looking for on-line, then type that into a Google browser.

Dentist Example 1: At the time of writing this, searching for Rochester De shows people searching for

  • Rochester Dentist
  • Rochester Dental Clinic
  • Rochester Departures
  • Rochester Dental Practice

I should therefore consider using some of the words above as Keyword in my website.

Dentist Example 2: Rochester Dentist Tooth Extraction”  Typing “rochester dentist tooth e” shows emergency first and extraction second if typing Rochester dentist tooth ex. Note: For my page keywords, I should consider adding something like “For emergency assistance in and around Rochester and the Medway towns, including tooth extraction” ect.

SEO and making a website found using many "keywords" Topic Two - Googles Keyword Planner Tips

Keyword Planning

To use Google’s Free Keyword Planning, you will need to log into Google Services.

The link for Google Keyword Planning is located here:

https://adwords.google.co.uk/KeywordPlanner

  • Sign into Ad Words
  • Select Find new keywords and get search volume data
  • Enter one of more of the following (Your product or service)
  • Enter your product or service in the box (Example Shoulder Surgery)
  • You may then select other items in this area that are self explanatory. For this example we will leave these blank.
  • Select Get Ideas
  • A list will now appear that can be exported as a spread sheet (CSV) and reviewed.
  • Using this list, look at what items you may want to consider adding into your website for keyword searches and improving your SEO scoring.

The list shows you who is searching for what words when searching for the example “Shoulder Surgery”

In the example PDF file, we can see when people search for Shoulder Surgery, a typical word searched for includes “Rotator Cuff Tear”.  We can see that the average monthly searches for this condition is between 10k to 100k .  You should therefore consider adding this wording in an official manor on a page on your website.

Note:  You must use the wording in an official manor to explain something or a condition you treat.  Consider adding a paragraph on the topic.  Do not copy and paste wording from other peoples websites,  Doing so may see your website de-ranked by Google.

Content on your website should be unique to you and your profession.

To stop manipulation Google’s algorithms and software is changed frequently.

For further information on some of the core changes, please visit this external link https://moz.com/google-algorithm-change

PDF Download Shoulder Surgery Keyword Planner Example

SEO and media networking (Facebook; Twitter; Google; Linked In; You Tube)

.

Creating separate and independent media sites can aid with your SEO ranking and indexing.

When creating these services, they should remain separated from your personal life.

People connected to your media sites are not necessarily your target audience, nor might they be people that would purchase your product or interact with your pages.  However, they can influence your target audience.

If using thee services, your aim is not necessarily to get business.  It is to improve your SEO and ranking, which in turn should lead to more sales.

Remember also, if using these services to gain further exposure, you will need to update the content on them.  You should conciser publishing at least one update per month on your social media accounts.

SEO should I buy several Domains for people to search for my services?

.

There are no advantages of having several domain names and if anything, this can work against you if you bring them all online and have the same or similar wording on the site.  Search engines often only index one, if it sees the domains are similar in content.

Should I Pay For SEO Services?

.

JPN IT Solutions Ltd do not charge for SEO services.  In most cases, most Web Designers should be able to get your web site listed within the first page of a search engine with ease and at no real cost, most of the time with the correct Domain Name associated to your profession.

For further information on SEO services, please review the following Wikipedia article: Click Here For The Article

This article was also of interest and one that I would recommend a read if you are considering paying for SEO services: Click Here For The Article

Should I Invest In Pay Per Click Services?

.

JPN IT Solutions Ltd do not use or recommend users using a Pay Per Click (PPC) service.  Unfortunately, PPC services can be open to fraud and can cost you money and lead to no real business leads.  For further information, please review these two Wikipedia articles:

Pay Per Click Wikiperdia Article

Click Fraud Wikipedia Article

Do You Provide Member or Client Access Websites?

.

Member or client access area or logins – Please discuss your requirements in this area.  In summary, a website where many people belong to a membership group and each person can logo onto a site and review the member area pages.

Unless I am already supporting a member access area for you at the moment, I am sorry to report that I rarely offer or support these websites.  In my experience they come with a number of problems.  Some include:

  • In my experience, member login sites and areas get used less frequently as time goes on as people can not be bothered to go through the hassle of login on.
  • Passwords should conform to certain standards and include upper cases, lower case, numbers, slash keys and be complicated. Most members do not like this type of password as they can’t remember them.  As a result, a password reset is often required.
  • Passwords need to be changed on a frequently or at least quarterly basis.
  • Members often forget their passwords and find it time consuming going through the hassle of obtaining a new one.
  • For password resets, a number of email providers often see these emails as Spam or Junk mail, and the member will not received the password reset link.
  • Member access sites require more management and maintenance by the website administrator, including constant updates with new member details; deletion and password issues.
  • When members have issues login in, proving it is an issue with the users device and not the website can prove to be challenging. When users have issues, there is a requirement for the developer to confirm and provide reasons why their device does not work and this is outside a plan costs.  A separate level of support is required with fixing the users device in areas requesting that they take certain actions in their browser of device settings areas of their device.  Old technology and browsers can also impact user access in this area.
  • Websites managed by JPN IT Solutions Ltd have hacking software installed. With member area sites, you need to either remove or reduce hacking software levels of protection, which leave the sites open to what is known as brute force attacks.
  • Even with complex password, the more users who have access, the bigger the chance is of back door access and hackers corrupting the site or putting injection code onto the site.
  • Hackers often see these sites as a challenge to get into as membership access sites raise questions as to what content is being held in these areas that can be used against the organisation.  They are therefore targeted and get attacked more often by hackers
  • Brute force software solution.  With some of these solutions, the hacker sets it up to run and walks away until the software finds a weak area that they can get into.  Once site access is gained, hackers may either install virus software, edit or delete the member data, add malicious news posts or just bring the site down.
  • For potential malicious hacking a solution called Gravity Scan is also installed that aids with identifying Ransomware & Malware Monitoring, checking against 27 Blacklist virus sites (McAfee, Norton ect) to see if your site is blacklisted.  This would also be impacted as the software would no longer be able to scan certain areas of the website.

On a positive note, if you consider going with someone that provides member area access and logons, most of the issues above should not be much of a concern for you as most of these issues are developer related and the developer probably covers this in their costs.  Password complexity can also be reduced if the developer is happy to support this.  Also, should the site be hacked, restores can normally be carried out promptly and in most cases developers back their sites up  frequently.

Do you provide Stat on who is seeing my website?

.

Stats data is normally available on all websites and easily accessible and view-able by the client to review.

Stat Counter

Stats data is provided in the form of a free report and supplier I called http://statcounter.com/

The report is extensive and comes with a limited log size that is overwritten when full.  If more data is required, their is a paying service avalible and this is charged at Stat Counter cost plus £12 per year for JPN IT Solutions maintenance and management.

Google Analytics

Google Analytics is also installed, which is more complicated that the free report above.  However, prior to you being able to view this data you will need to read and understand version 2.0 of Google Data Processing Amendment (DPA), which has been specifically updated to reflect the GDPR being introduced by the EU in May 2018.

Do you offer an email solution for my Domain?

.

JPN IT Solutions does offer email for your Domain.  However, a preferred method is for the client to use another service provider such as Hotmail or Gmail service.

For email JPN IT Solutons provides, here is a summary:

  • Each email address comes at a costs of £5 per year to supply.
  • Each email address comes with a maximum of 10gb of space.
  • Email support for questions and problems start at £30 per call.
  • A web based client solution is available and advised that you use.
  • I advise against you using a POP solution for email, as this type of solution is no longer suitable in today technology world
  • I advise against you using a MAPI client that stores the email locally, as this type of solution is no longer suitable in today technology world.  These work with files called PST and OST,s

Things for you to consider with any email envirionment:

Work on the basis that you have been hacked and have lost all of your email.  What action could you have taken to aid in this area.  Some options:

  • An effective backup method is required.  Most backup solutions require the end user to have an understanding of technology and they do not find this process either easy or straight forward.
  • Should you understand the backup process, you should consider restoring your email account to a separate device or account no less than once a year.
  • Backups should be kept on at least one and preferably two encrypted drives and secured in a safe place.
  • If archiving is available, review how this solution works.

For further information and advice, I would propose that you talk to an IT technician locally about an effective backup solution as your mailbox size will limit what action you may be able to take and how you manage your backup solutions.

If you are a client of JPN IT Solutions Ltd and are local to Rochester, business calls can be made to discuss this at £30 per hour for home users and £50 per hour for business users.

How do you remove pages or images from Google?

.

Your Website and removing content – If you are the owner of a website, removing and updating a page is a fairly straight forward  and requires your Google account and access to your web master data area.  In my opinion, this type of work should be carried out free of charge by your web master.

Removing the page however, may only be for a short period of time as search engines may re-index the page again for people to view.  To aid in this area thee are a few things that a person can do.

One option is to password protect the page.  Alternatively, with the aid of a small file called a Robot’s.txt you can also request Robots not to index certain parts of your web site and with the aid of a Sitemap (XML file sitting in the root directory), you could also neglect to mention certain pages in your site as well.  Although it is not guaranteed that Robots will respect your privacy in these areas.  Most of the time they do though.

Not Your Website

If you are not the owner of a website and you would like a search engine such as Google to remove a page with information about you on it, in May 2014 a new rule was introduced where people can request the removal of web pages. Here is the information on this: http://www.cnet.com/uk/news/you-can-now-ask-google-to-remove-links-about-you/

For further information from Google and the link removal page where you can input the request yourself, here is the link: https://support.google.com/legal/contact/lr_eudpa?product=websearch&hl=en

On a last note on this topic, also worth a read is this Wiki article – The Right To Be Forgotten – https://en.wikipedia.org/wiki/Right_to_be_forgotten

Can I add Google Reviews to my website?

.

Google Reviews.  I infrequently get asked about adding Google Reviews to a website template.  If you are considering adding Google Reviews to your web site, you need to give further thought on if you can or can not.

Rather than add my views on the topic and pros and cons, I cam across this article post by  – author of http://blumenthals.com, who covers this topic in a little detail.  Please Click Here to be redirected off JPN IT Solutions and taken to BluMenthals website for the topic

A snippet from the page:

“Google reviews content is authored by our users. We would suggest that business owners ask for permission from the author of the content before re-using the review on a business’s website or elsewhere. Usage of the Google brand itself is covered by these permissions: http://www.google.com/permissions/.”

Bottom line, you can use the reviews legally with user permission but might get in trouble using Google trademarks without explicit permission. Although a take down order seems more likely than litigation. On the permissions page they note:

“All of our brand features are protected by applicable trademark, copyright and other intellectual property laws. If you would like to use any of our brand features on your website…you may need to receive permission from Google first”.

What security is installed on the website?

.

Tow types of solutions are installed on websites carrying out similar tasks in some areas.  One is an internal software solution and the other is an external software solution.

Internal Hack Software

Sites run security software solutions to reduce hack attempts.

Hack attempt reports are available on websites, but excludes Open Cart shop software.  Upon request, a basic information report can be provided on recent activity in this area.

Gravity Scan

Gravity Scan software is also installed on all sites which automatically reports back to JPN IT Solutions about any malicious software injected into a site, should your site become hacked or if there is a security vulnerabilities with 3rd part software solutions that may be running on your sight.  The software also checks against 27 blacklisting websites (Example McAfee, Norton).

Membership Websites

Note: For the few membership websites JPN IT Solutions Ltd supports, the internal hacking software is reduce in some areas.  These websites will still continue to be supported and maintained by JPN IT Solutions Ltd and will be restored in the event of a malicious attack taking place that brings the site down.

Cookies & The Law

.

What are cookies?

Cookies are tiny text files stored on your computer when you visit certain web pages. Cookies can be used to track what pages you visit and to help improve websites and users use and experience of them.  If a web site uses cookies, you must inform users viewing your site of them and what they are and do, otherwise you could face a fine of up to five hundred thousand pounds.

For further information on cookies and the cookie law in the UK and EU, please review these links:

Wikipedia: Click Here

ICO.ORG.UK: Click Here

Cookiepedia: Click Here

Google Anaytics

To provide website visitors with the ability to prevent their data from being used by Google Analytics, Google has developed the Google Analytics opt out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js).

If you want to opt out, download and install the add-on for your web browser.

The Google Analytics opt out add-on is designed to be compatible with Chrome, Internet Explorer 8-11, Safari, Firefox and Opera. In order to function, the opt out add-on must be able to load and execute properly on your browser. For Internet Explorer, third-party cookies must be enabled. Learn more about the opt out and how to properly install the browser add-on.

Please select this link for further information in this area

https://tools.google.com/dlpage/gaoptout

Media services such as You Tube, Twitter, Linked-In & Others

.

JPN IT Solutions does NOT supply services for You Tube, Twitter, Linked In or other media services.  Showing a live stream of your media content from your media services to your website is also not possible.  The main reason behind this is that JPN IT Solutions Ltd has no access over this external content and should you be hacked, or display offensive or abusive information on these services, JPN IT Solutions Ltd has no means to remove it from your website, other than by removing the code.  This would require your website to be continuously monitored in a manor that is not a service available to be offered.

What can you do?

Icons and logos in this area can be placed on your website advertising that you use these services.  When clicking on these logos, the client or user can be redirected to your media channel to view content uploaded by you.

News Post / Blog Solution:  For You Tube blog news, a News Post can be added to your website with an introduction along the lines of “Name has published a You Tube video that shows / discusses etc.  Click on the image below to leave this site and view the video”.

Linked In

To promote your business further, you should consider joining Linked In and creating a company or personal profile for further company exposure.  This can also aid with SEO services.  When created, supply JPN IT Solutions Ltd the web link to upload onto your website.

You Tube and Videos for your company.

Although videos can be embedded into your website, I advise against this for a few reasons:

  • Videos need to be converted and sometimes require much work which is normally out of plan, so a cost may be incurred.
  • People viewing videos on your website, may see performance issues on their device, depending on a number reasons ranging from the device they use, the device settings and broadband speed and use.

You Tube Option and Advantages.

Adding and creating a You Tube channel and account dedicated to your company videos (And in no way related to your personal You Tube channel if applicable), has the following advantages:

  1. You Tube is built for such a service and will convert the video to the correct format for everyone to view.
  2. If a person has problems viewing the video, they automatically put it down to a You Tube / Device Settings or Broadband Issue, as will often be the case.
  3. News Posts can still be added to your website with a You Tube icon which when clicking on it will take the person to your You Tube channel or specific video.
  4. You Tube has an added advantage of you being able to see how many people have watched the video.

Note:  When using a You Tube video with your website, always try to redirect people back to your website by adding a comment in the You Tube introduction, such as “Here we have a video about ????.  For further information on thee types of ???, please visit my website at ?????

Twitter and other main stream media services

Similar to You Tube, if you have time, consider adding a Twitter account and redirect people to your website for further information on services.

Images and Copyright Protection

Are you copying images from people’s websites and using them on yours?

If the answer is yes then you are probably using copyright material.  Most images on-line are copyright protected and you are using someone’s material without paying for it.  Furthermore, most images can be purchased for between a few pounds and up to ten pounds and for peace of mind, why not purchase the image instead?

Note: Images are sometimes found and sold on multiple supplier sites.  If the image is expensive on one stock supplier’s site, it is worth looking at other suppliers for a cheaper version.

Finding who supplies the image:

If you see an interesting image that you would like to show on your website and you are not sure of where to purchase it from, here are some useful tips.  Note:  This is only available when using Google Chrome:

Via Google Chrome – Find the image.

Right Click on the Image that you like and select Search Google For Image.  A separate page will then appear showing you all places that Google can find the image being displayed.  This can be particular handy if you have an image of yourself displayed on a website and want to see if someone has stolen your face image for a dating website or some other reason.

Option One

If you are lucky, one of the images within the first several pages displayed on the Google results will direct you to the person who can supply the image.  This is normally an image stock supplier.

Option Two (Copyright or Author information Imbedded in the web page and not on display)

Image details can also be found in web page itself sometimes.  You may need to search a number of sites that display the images and find someone that has actually purchased it and displayed it in the correct manor to find the source to purchase it yourself.  To review this area, Open the website where the image can be seen and then Right Click on a blank area of the page and select View Page Source.  Once you have found the image name, details on the author may be found here.  Other times, instead of the author being displayed, the proper image name is displayed and this may include digits and wording.  Searching for the digits and wording will normally bring up the image and supplier details where the image can be purchased.

Author and Image Details

Note:  When purchasing the image, please ensure you read the license terms and conditions and what action you need to take, if any, in regards to displaying credit to the author.

Professional Body Logos (Example – A private hospital logo)

JPN IT Solutions Ltd work on a number of dental and medical websites.  Often, clients want to advertise logos such as the hospital that they work at or professional body logos.  These logos require authorisation from the organisations to use as they are copyrighted.  Copying a logo from the organisations website is illegal and may cause you problems if you have done so without the organisations permission.  This is an area JPN IT Solutions Ltd  do NOT action as the medical professional has the contact in the organisation that they want to use the logo for and it should be a simple case of asking a member of staff inside the organisation how they go about seeking authorisation.  Emails confirming the use of the logo need to be kept as evidence.  A  copy of the email should also be sent to JPN IT Solutions Ltd.  If you are using a website supplier at the moment and they have inserted a logo, please question this with them and if they have sought authorisation to use the logos you should keep these emails as evidence, should the organisation approach you to ask why your showing their logo and who authorised it.

Logo’s received from some organisations are sometimes different to the ones that a person may illegally copy from the internet and some organisations prefer the link you put onto the logo to go to a specific page, rather than the medical professionals profile.  Advertising the wording of the organisations allows you to put the link anywhere on the organisations website.  When you receive a logo from the organisation, some options they tend to offer include:

  • They say yes and allow you to copy if from the internet.
  • They supply the logo, which is sometimes different to the one you can download.
  • They supply the logo and confirm where they want the link to go.  They may also ask to look at it before you publish it.  The link they provide may be either the organisation home page – a medical page – or the consultant profile page.
  • They supply the logo and allow you to action in an appropriate way, which would be linked to your Profile on the hospital page.
  • Note:  Maps, addresses, contact information and links to your profile are not a problem.  Logo image copyright is.  Introduction wording from organisations  front page or services area may also be copyright protected.

Image Options for your template

  • Normally, when JPN IT Solutions Ltd build a website, images supplied and used would be those that were thought to be suitable for the template being built.
  • If the client has a preference for an image, JPN IT Solutions Ltd would ask that they either confirm what they would like to be used, or would ask them to provide an example from another website.  If the image could be purchased from a source that JPN IT Solutions Ltd uses, depending on the overall costs of the template being built, would impact, if it could be included in the build costs.
  • If the client had a preference on what type of image they would like used  (For example – Man or Women in a green field holding hands up in the air.  Elderly couple smiling in there home), JPN IT Solutions Ltd would either
    1. Look at current stocked photos and supply one similar
    2. Purchase it for stock
    3. Ask the client to pay for it

Images supplied by JPN IT Solutions Ltd are strictly copyrighted and for use on templates supplied by JPN IT Solutions Ltd.  They can not be resold or transferred.

The main site images are purchased from is 123rf.com.  However, stock images have also been sourced from photodune.net; canstockphoto.com and wiki commons.

I Want To Build My Own Website And Reduce My Costs

.

Are you thinking of building a website yourself, because you want to reduce your costs?  Whether it is a free website or a cheap one that claims to offer services hosting a site and Domain Name for £1 per week, here is a checklist of what you need to consider that JPN IT Solutions Ltd manage when a site is built, hosted and support.  Consider using it yourself to aid in your build or project.  Along with this list, you may want to look at some of the other FAQ’s to assist you with your build or project, consider reviewing some other areas of the FAQ

What code and platform will be used?

  • HTML is pure code and not normally built by a typical person. It is not ideal for daily updates as much work is required to manage the site and development coding skills is required.
  • WordPress is becoming a popular choice for most people to use. However, it still needs management in areas such as file storage locations, database and plugin updates and reviewing areas such as site responsive and fluid layout to ensure it reduces effectively for mobile technologies.
  • Opencart is frequently used and an Open Source solution for shops

Hacking and Malicious Code Prevention

Hacking and malicious code injection onto your website is increasing as time goes on and with technology being taught so much more at schools and colleagues, there has and will be an increase in more hacking attempts from types of places.

To aid in this area, you should consider having two levels of hacking software installed.  One should monitor your site externally and one should monitor your site on the web server scanning files continuously.

You should review the reports and take action on them when you receive an email.

Hack scenario: An example of a scenario of a site being hacked and possibility of what can happen:

  • You receive an email from what you believe to be an organisation you have an account with (typical ones include apple, ebay / paypal)
  • You click on the link in the email and it directs you to a valid company or organisations website that has been hacked. 
  • The email link opens the file on the hacked website and the page displays a replication of an apple / ebay / paypal website and requests you enter your security details in, which in turn sends the information to the hacker. 
  • From the organisations point of view, they have no knowledge of this occurring as their site appears fine and no content is touched.  However, located inside their website are scripts or injection code replicating an apple/ ebay / paypal login screen.
  • Problems then arise with the organisation having this code sitting on their website and action may be taken against the company for displaying this malicious code and not taking steps to ensure it did not happen in the first place. Not installing hacking software and scanning your site could mean you have malicious code sitting on your site for several months before it is found. 
  • If malicious code is found immediately, you can restore to a recent backup. If you do not know when the malicious code was installed, you may need to rebuild your website.

Backups

Remember to back your site up when updates have been carried out.  This will aid if you site is compromised and you need to restore the site back to a  previous state.

Thinking of taking payments on your website?

If you are registering to take payments from people on your website, you should consider adding a certificate to your site to make it secure.  Your site pages will be shown as HTTPS, which uses port 443 and this adds encryption to people viewing your site for security reasons.  Without it, you are putting your clients at risk of them having their information and credit card details intercepted and copied when they enter any information into your site.

Many potential customers won’t enter their credit card number, for lack of the reassuring padlock picture; they will instead shop at a competitor’s Web site

Resource for further information: https://en.wikipedia.org/wiki/HTTPS

If you prefer not to install a certificate, a possible option to aid in this area would be to ask the client to  pay via PayPal ansd to an email address.  Example scenario:

IMPORTANT: PAYING VIA PAYPAL – If you are paying by Paypal please email ??? after payment or send a message via ‘note to seller’, with your name.   The only details received are on the Paypal Notification, so please also check your own name and address is correct before sending the payment via Paypal.  Will you send a confirmation email of the order, or will they only receive a notification from PayPal?

Thinking Of Taking People’s Personal Information (Name, Home Address, Contact Numbers)

The Data Protection Act 1998 requires every data controller (eg organisation, sole trader) who is processing personal information to register with the ICO, unless they are exempt.  Please read here for further information on the instruction you are obliged to take. –

Resource for further information: https://ico.org.uk/for-organisations/register/

Thinking Of Seeing Who Is Visiting Your Site Using Stats Software Or Google Analytics:

Cookie Law – On 26th May 2011, new laws came into force in the UK that affect most web sites. If cookies are used in a site, the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 (UK Regulations) provide that certain information must be given to that site’s visitors and the user must give his or her consent to the placing of the cookies.

Google Amedments from 25 May 2018 – Version 1.6 of the Data Processing Amendment will apply (in relation to G Suite Agreements) until 24 May 2018 inclusive and, as from 25 May 2018 (when the EU’s General Data Protection Regulation comes into force), will be replaced by Version 2.0 of the Data Processing Amendment.

Summary: You will need to read and understand version 2.0 of Google Data Processing Amendment (DPA), which has been specifically updated to reflect the GDPR being introduced by the EU in May 2018.

Files and Image Sizes

If using a WordPress solution, consider adding the file or image to a separate folder structure outside your WordPress installation, uploading it via an FTP solution. Failure to do so will mean that all your files will sit in one Upload director which can become difficult to manage as your site grows.

When you add an image to your website, you should review the size that you are uploading it in.  Most images uploaded to website are inserted in the wrong manor.  This has an impact on the speed in which your website will open up.  The longer a page takes to open would result in your clients clicking off your site and going somewhere else.

Image Copyright

You should never copy images from someone else’s website.  This includes organisation logos, even if you supply the organisations services.  All your images should be purchased from a Stock Supplier source or permission should be received from the organisation to display their company logo, before you use it.  You should keep these authorisation emails as evidence in the future, should you be asked who gave you permission to use the logo.  Failure to take these actions leave you open to being fined in the future.

If using an organisations logo, the typical options they provide are:

  • They say yes and allow you to copy if from the internet.
  • They supply the logo, which is sometimes different to the one you can download.
  • They supply the logo and confirm where they want the link to go.  They may also ask to look at it before you publish it.  The link they provide may be either the organisation home page – a medical page – or the consultant profile page.
  • They supply the logo and allow you to action in an appropriate way, which would be linked to your Profile on the hospital page.
  • Note:  Maps, addresses, contact information and links to your profile are not a problem.  Logo image copyright is.  Introduction wording from organisations  front page or services area may also be copyright protected.

Site Map

Adding a sitemap to your organisation allows browser service providers to index your site in the correct way.  If you use a solution that generates this map automatically for you, before you uploaded it to browser services providers (Typically Google and Bing), consider editing it and only leaving required pages in the file to be indexed.

Resources and information on this file can be found here:

Robots.Txt

Your site will need a Robots.txt file.  This file gives instructions about their site to web robots about what can and should not be indexed.  It is known as The Robots Exclusion Protocol.

Resource and information for this file can be found here:

What is your recommendation on using email and backups?

.

Please note, that Mail Support is charged at £30 per hour.  Working on mail issues can sometimes take several hours.

To aid in this area and with you managing your own mail environment, I hope the information below may be of some help.

Regrettably, some of the information below would need to be completed by someone with some knowledge on email and mail backup solutions.  If content in this FAQ makes no sense to you, you may need to call an IT Consultant for assistance.

Web based email or Email Client?

Web based email includes:  Hotmail, Outlook.com; Gmail; your ISP mail provider.

Email client includes: Outlook Express; Outlook 2000; 2010; 2013 and Thunderbird.

I propose that you do NOT use local Email Client solutions.

  • They are no longer suitable for today’s technologies.
  • Data files sit on your local PC. Once they exceed a certain size, which varies depending on the specification of the user’s device, they can break and the results are that you may loose all your email, depending on your POP or IMAP settings and folder structure.
  • As the file grows in size, your device performance can be impacted.

I would propose that you use a web based client that is configured for IMAP access when needed.

IMAP or POP?

IMAP allows you to access your email wherever you are, from any device. When you read an email message using IMAP, you aren’t actually downloading or storing it on your computer; instead, you’re reading it from the email service. As a result, you can check your email from different devices, anywhere in the world: your phone, a computer, a friend’s computer.

IMAP only downloads a message when you click on it, and attachments are not automatically downloaded. This way you’re able to check your messages a lot more quickly than POP.POP

POP is a very old technology (Post Office Protocol) that works by contacting your email service and downloading all of your new messages from it. Once the email is downloaded onto your PC or Mac, they can be deleted from the email service. This means that after the email is downloaded; it can only be accessed using the same computer. If you try to access your email from a different device, depending on your POP settings, the messages that have been previously downloaded will not be available to you.

Sent mail is stored locally on your PC or Mac, not on the email server.

POP Settings – POP has an option to say “keep a copy on the server for x days”, which in itself causes problems if you need to recreate you email account on your PC again, as mail duplication can occur, if you reattach the old POP file that was located on your PC.  Most of the time, this would be needed as you need access to your old mail.

Recommendations

Some suppliers switch POP and IMAP settings off by default and it requires activation to allow you to download email to an external locally installed solution such as Outlook.

I would propose that you monitor the web based content and once it exceeds 2GB, you use software products that allow you to log onto your account and export the email into a file that does not exceed 2GB.

If your email exceeds 2GB, I would propose that you decide how you would like to export the email into several files, in the folder structure of your choice and make sure each folder does not exceed 2GB.

I would propose that you keep your files on two secure password encrypted drive units, so that should one fail, you still have access to the other working one.

I would propose that you then clear your email down on your web based system and start repopulating it back to 2GB again.

If you do not exceed 2GB in one year, I would propose that you carry out the same procedure as above at the start of every year.

You Need Access To Historic Emails All The Time Recommendation

If your email supplier offers a large mailbox solution and you need to access historic emails frequently, consider moving the Inbox items into a Folder called something like Archives after they have been copied into your offline backup file above.

If you work with many folders, you may need to review how you will work with a backup solution as some email providers do NOT allow a person to sync ALL folders off line for archiving.  A number of suppliers only allow you to backup and export the Inbox only.

If you are only able to backup the Inbox, a time consuming action you could take would be as follows:

  • Find a software product that you are comfortable using and setup a connection to link it into you IMAP account. I use a local copy of Outlook 2010 or 2013.
  • Wait for your Inbox to Download to the locally installed Outlook Client
  • Create a PST file called something like ArchivesMMMYY (Where MMMYY is the month / year)
  • COPY or MOVE the mail data from your downloaded mail into the archived folder. Note: If you need to keep the files on your web based server, you would copy them.  Once you have copied them, create a Folder on your web based solution called InboxCurrent.  Move your inbox contents into this new folder.
  • Your Inbox should now be empty.
  • Open a folder you need to backup and move or copy the content into your Inbox. The files will download onto your locally installed Outlook client.  Once you can see them, create the same folder name on your ArchiveMMMYY/Folder and move the content into here.
  • Follow the same process for each of your folders.
  • Once you have backed up your mail, detach the ArchiveMMMYY (Known as a PST file) and close down the Outlook client on your PC.
  • Locate the PST files and copy them onto your two external drive units.
  • Continue this process either once a year, if your files do not exceed 2GB, or every time your files reach 2GB in size.
  • Should you need to review historic email, you can open the local Outlook Client and open the required 2GB PST file.

Notes

  • Exceeding 2GB may impact the performance of your PC.
  • Some PC’s may be restricted and you may need to create files no bigger than 1GB