Choosing the correct Domain Names helps with SEO services and Indexing.
I manage a number of dental and medical websites and organisational ones. Other websites follow similar rules to what is described on this page.
Organisational websites should be fairly straight forward to name as they should represent the organisations name. They should also end with a .ORG.UK Domain Name extension.
Although Dentist; Surgery and Clinic Domain Name extensions are available, they are more expensive. Most used is a .CO.UK extension, as they are company’s requiring a website. An example of a CLINIC may be “rochesterhand.clinic”
When choosing a Domain Name, consider your audience and what they may be looking for on-line, then type that into a Google browser.
Hip Surgeon Example: If my profession was to provide hip surgery in Medway or Rochester, I know Rochester is a town and typing Rochester Hi shows no results for Hip. I would therefore search for Medway Hip. Typing this brings me the following predictive txt that people mostly search for at the time of writing this:
- medway hospital hip replacement
- hipercalorico midway
I could view this one of two ways. People are either not searching for this topic and most content and information is only available at Medway Hospital, or it is a niche market that I could get into.
In this scenario, if my practice was not registered and the Domain was available. I would choose MedwayHipSurgeon.co.uk as my audience would be primarily Medway based. Note: After the Domain is online, to gain exposure further afield, I would add keywords such as Medway Hip Surgeon, carrying our procedures in all Medway Towns, Kent and further afield ect.
Dentist Example: Searching for Rochester De shows people searching for
- Rochester Dentist
- Rochester Dental Clinic
- Rochester Departures
- Rochester Dental Practice
In this scenario, if my practice was not registered and the Domain was available. I would choose RochesterDentalClinic.co.uk
Keywords on pages:
This same scenario works with keywords and if you would like to be found using certain keywords. An example may be “Rochester Dentist Tooth Extraction” Typing “rochester dentist tooth e” shows emergency first and extraction second if typing Rochester dentist tooth ex. For my page keywords, I should consider adding something like “For emergency in and around Rochester and the Medway towns, including tooth extraction” ect.